WHYTE & MACKAY RELEASES NEW BLENDED SCOTCH
Whyte & Mackay, a renowned Scottish producer and marketer of Scotch whisky, has released a unique blend based on Shackleton’s whisky. Unlike mainstream blends, this blended scotch has a story to tell.
Sir Ernest Shackleton, a British explorer set sail on the Nimrod excursion to explore the Antarctic in 1907. His ship was packed with 25 hand-selected cases of Mackinlay’s Rare Old Highland Malt Whisky. However, the expedition failed to reach the South Pole.
In 2007, three cases of 19th century Scotch were discovered beneath the wooden floor boards of the abandoned expedition base. Whyte and Mackay purchased three bottles of whisky and set to recreate the long-lost recipe.
This new premium blend was launched at the Royal Institute of British Architects in London. The recreated whisky is bottled at 40% ABV, with no age statement at such. The packaging reflects the expedition. The polar charts of the 1900s inspire the Antarctic blue colour used on the pack and label.
“This momentous launch for Whyte & Mackay represents an exciting, emerging direction for Scotch whisky,” claimed Stuart Bertram, head of whisky development brands at Whyte & Mackay.
Master blender Richard Paterson, the man behind this blended scotch, stated, “A gentle bite of peat smoke reminds us of the unforgiving place he and his men found themselves in. And, in the same way a successful crew needs time to forge a bond, I allowed my creation time to marry and come together.”
A contribution from Shackleton whisky sales will be made to the Antarctic Heritage Trust, to help preserve Shackleton’s 1907 basecamp on Antarctica and support all other related projects.
Shackleton is priced at £40, and will initially be available in the UK and France, before rolling out to the US, China, Taiwan, Hong Kong, and Singapore, in September.
US Rare Whisky Sale at an All Time High
Whisky lovers are all praise for scotch in a barrel-- the older the better. This year has seen a 100 percent rise in rare whisky sales in just three months. A whisky business analyst recently reported the sales of rare malts over the first half of 2017. He found that between April and June, UK auctioneers sold collectible whisky worth £6.18 million. This marks a 121 percent jump from last year’s £2.8 million over the same sale period.Read More
BUFFALO TRACE DISTILLERY NAMED 'ATTRACTION OF THE YEAR'
has revealed that its pick for 2017 Icons of Whisky America Visitor Attraction of the Year is Buffalo Trace Distillery, located at Frankfurt, Kentucky. The award was handed to the distillery at the Whisky Magazine Awards America presentation that was recently held in New York City. In addition, Matt Higgins, Visitor Center Manager at the distillery, has been awarded the Visitor Attraction Manager of the Year.Read More
Durham Distillery to Begin Whisky Production
Launched in 2014 and already known widely for its gin and vodka products, Durham Distillery owner Jon Chadwick and head distiller Jessica Tomlinson have announced plans to expand and relocate to a larger locale at the heart of Durham. This is a step towards their foray into the production of single malt whiskies. Due for release in 2021, Durham Distillery joins a small band of just over ten whisky producers in England.Read More