Whiskey Sales to Experience a Boost in China: Diageo
Diageo, known for its prominent whiskey brands Captain Morgan and Johnnie Walker, speculated whiskey sales to go up significantly in China. The whiskey producer has been closely watching the emerging market which witnessed a notable growth in the number of whiskey drinkers.
Consumer goods businesses have always had a keen eye on the Chinese market which is capable of making huge differences in sales figures, owing toits massive population standing at staggering 630 million. Even a minute change in consumer behavior makes massive differences in sales. The sudden rise in interest among drinkers on whiskey marks a positive sign indeed. Diageo’s president in Asia, Sam Fischer, expressed his views on the Chinese market, saying, “What we're seeing in China right now is really positive. We're seeing an increasing curiosity around people”.
As explained by Fischer, whiskey has a vast business in the Asian market accounting 40% of Diageo’s total sales. It is notably high when compared with other regions (recorded at 25% globally). The rapid growth in middle class population, along with rise in urbanization explains the high demand to an extent. The young generation is becoming less prone to appreciating material possessions, and holds more interest in the consumption experience, and the story preceding the advent of a brand. Thisquite explains the popularity held by Johnnie Walker, explained Fischer.
Fisher commented in an investor callthat the changing demographics is a clear sign of growth of the whiskey market,hinting at a steep rise in middle class population by 2022. The entire 630 million will possible be categorized as middle class, according to Fischer.
Over 100 bars serving whiskey opened around the major cities including Beijing and Shanghai, within the last one year. However, international spiritsis yet to penetrate into the Chinese market. The local Baijiudominates the bar tables still.
The Tell All Whiskey Film
tells the story of distilleries located across the United States. Produced by Traverse Image, a Denver based production company, the film’s teaser was recently released on YouTube. The farm-to-barrel will be crowdfunded through an Indiegogo Campaign, launched on March 15.Read More
J.P. Wiser’s Honours Canada’s 150th Anniversary
Corby Spirit and Wine Ltd. plans the launch of the first ever annual Northern Border Collection Rare Release, which is a carefully chosen assortment from the rarest of Canadian casks. This range consists of 12 Year Old Cask Strength Lot No.40, J.P. Wiser's 35 Year Old, Gooderham & Worts 'Little Trinity' 17 Year Old Three Grain, and Pike Creek 21 Year Old. This limited release, which is expected to hit the Canadian stores from October, is possibly the most exotic range of Canadian whisky that was ever released.Read More
Single Malt Scotch Whiskey Exports Hit New High
Surpassing £1 billion in export value, Single Malt Scotch whiskey now belongs to a class of its own in the beverages space. 2016 saw the market grow by 12%, with over 113 million Single Malt bottles leaving domestic shores to locations worldwide. Impressed by these numbers, the Scotch Whiskey Association (SWA) dubbed Single Malt Scotch as “the stand-out performer” with an export volume increment of 10% and shipment value spike to 11.8%.Read More