A JOURNEY THROUGH THE
WORLD OF WHISKIES,ONE INSIGHT AT A TIME
Aging whiskey in oak casks over several periods of time enables the development of a wide array of flavor profiles.
You’ve sipped on it, you’ve read stories about it, and you’ve quoted famous people when asked about its magnificence. And now it’s time to #LoveScotch.
Aberlour, a small village in Moray, Scotland, is ancient. It is situated at a confluence where a wild mountain stream cascades down the slopes of Ben Rinnes and Linn falls, and runs through wooded glens to meet the Spey. is aptly named after that stream, Lour. In Gaelic, it means “the mouth of the chattering burn”. The druid priests of the Celts believed that the water of Lour had healing powers. They were the first to use it to distill alcohol for the elixir they produced to treat the ailing. They also believed that Lour spoke to them, imparted knowledge. Centuries later, this view was shared by another.
It is one of the most widely known whiskey brand, and also the bestselling American whiskey brand across the world. Yet there is a simple fact about Jack Daniel’s that continues to inspire confusion and debates among the lesser informed.