Three Reason Why Ballantines Is Successful Worldwide
The name Ballantine’s means so much to so many of us, it’s almost impossible to separate the love for the whisky from the love for Ballantine’s itself. Few brands enjoy the near mythological greatness enjoyed by the brand, and one struggles to think of a time when the name wasn’t synonymous with excellence.
Surely we have all enjoyed a glass of Ballantine’s Scotch, never seemingly bothered to delve into the reason why you find a bottle of it in every corner of the world. From the most dainty bars and cafes, to the most opulent hotspots of nightlife and fine dining, a bottle of Ballantine’s among other things, remains the common denominator.
Even statistically, Ballantine’s is the number one Scotch whisky in Europe, and the second bestselling Scotch whisky worldwide! Did you know that more than 200,000 bottles of Ballantine’s Finest are sold each day?
That is a remarkable achievement, and if you have some contribution to that astonishing number just like the most of us, have you ever wondered what makes Ballantine’s so popular? Is it simply too good a whisky for the world to forget? We thought about it a great deal, and figured out the three most important reasons why the name Ballantine’s commands great respect in the world of whisky lovers such as ourselves.
Let us uncover all three reasons for Ballantine’s unprecedented success worldwide.
An Unchanged Recipe
The Ballantine’s family developed the recipe for the Ballantine’s Finest expression in 1910. Now, more than 110 years later, the recipe remains unchanged, and is used to create the second highest selling brand of Scotch whisky throughout the world.
What goes into the Ballantine’s blend? A meticulously crafted marriage of three sublime single malts with the smoothest grain whiskies available to Ballantine’s. These source whiskies are distilled at Ballantine’s acclaimed single malt distilleries at Miltonduff, Glenburgie and Glentauchers, and their colossal, state-of-the-art grain distillery, the Strathclyde.
Certainly a number of Ballantine’s expressions rely on different recipes, aging periods and different barrels, but when it comes to their most revolutionary and successful blend, the Ballantine’s Finest, their secret is consistency all the way!
Did you know the three single malts from Miltonduff, Glenburgie and Glentauchers were recently released as individual 15 Year Old single malts? Not only were they met with critical acclaim, but have notoriously become hard-to-find because they were sold out in weeks.
Back to discussing how the Ballantine’s remains popular for over a century, and we can all agree that their consistency with quality and faithfulness to the original recipe are the reasons why this amazing blend has found unimaginable success all over the world.
Now as you may know, consistency is only the part that comes later. What any blend must achieve to become a classic like the Ballantine’s, is great taste. Let us discuss what makes whisky drinkers visibly tempted at the sight of a bottle of Ballantine’s blended Scotch whisky.
The Famous Ballantine’s Taste
A lot can be said about the how pleasantly the flavours and aromas of the Ballantine’s blend go together. Let’s talk about the unanimously beloved, award-winning Ballantine’s 17 Year Old, the rare gem that took home Jim Murray’s Whisky Of The Year title in 2011!
How does that happen? Well for starters, it happens with a certain amount of expertise. Where does expertise come from? It comes from experts and Ballantine’s has had precisely five of them.
The veterans have figured it out by now; we are talking about Master Blenders, and throughout its history, Ballantine’s has had five Master Blenders. These are the people responsible for creating every masterpiece that forms the Ballantine’s core range.
For instance, the Ballantine’s 17 Year Old that we love so much was created by George Robertson, the second Master Blender at the house of Ballantine’s. Similarly, Robertson also created the Ballantine’s 30 Year Old, and the current Master Blender Sandy Hyslop is credited with creating the Ballantine’s 40 Year Old.
These are all the cream-of-the-crop blended Scotch whiskies that have withstood the test of time. How have they done that? We come full circle to show you how.
Take the Ballantine’s 17 Year Old for an example. The luscious creamy texture of this Scotch is only made better by its refreshing citrus, mellow smoke and delicious chocolaty flavours. This magnificent journey ends with a dry, fruity finish; a fitting curtain call before one pours another drink of course.
Overall, nearly every Ballantine’s blend has retained the absolutely appealing characteristics that the brand has come to be known for. A decadent amalgamation of the choicest flavours and aromas of the Speyside, neatly wrapped together by experienced gentlemen that have never disappointed.
Now that you know the two most important aspects of what makes Ballantine’s one of the most successful house of blended Scotch whiskies, it is time we move forward to the third. Perhaps the most crucial component that binds together everything great about Ballantine’s together.
A Whisky For Whisky Lovers, By Whisky Lovers
There are a lot of phenomenal whisky brands throughout the world, whether it is Scotch, Irish, Bourbon or whisky from any other region on the planet. So how does Ballantine’s manage to stay relevant, and stand out among scores of whisky brands battling for our loyalties?
What do you think makes Ballantine’s special? Is it their ability to constantly innovate, and the co-existence of the brand’s heritage and ingenuity? Maybe it is how there is a Ballantine’s for everyone? Or maybe it is all that and more.
Something no one could argue about is the accessibility offered by Ballantine’s that is frankly unrivalled in the whisky industry. When we say there is a Ballantine’s for everyone, we mean everyone regardless of their social stature and the way they like to drink their Ballantine’s.
Ballantine’s Master Blender Sandy Hyslop captures it rather beautifully when he says, “Stay true to your own taste, because the best way to drink Ballantine’s is exactly the way you like it.”
Throughout their history, the Ballantine’s brand has retained their identity, and created excellence with every single expression released by the company. Whether it’s a super-premium Ballantine’s 30 Year Old, or the modestly priced phenomenon that is the Ballantine’s Finest, everyone is united by their love for whisky, and their love, for Ballantine’s.