Sula Ventures into the World of Whiskey
After the success of its premium grape brandies, Sula Vineyards, India has now launched Eclipse, their first whiskey. Crafted from carefully selected grapes, scotch and grains,
this spirit is double distilled and aged in the classic French limousine oak cask. Eclipse also comprises a 5-year-old peated malt spirit from Loch Lomond Distillery.
Under the supervision of Sula’s master blender Yogesh Mathur, this premium whiskey is a perfect blend of tradition with modern—exceptionally smooth with notes of dried fruit, spices and vanilla. “About 40% of the product is a matured blend with an age of over three years, so it is very smooth on the palate, and can be consumed the same as traditional whisky,” says Mathur.
Sula’s global brand ambassador Cecilia Oldne explains the reason behind naming their first whiskey Eclipse. It “represents auspicious beginnings” for the company as they take their first steps into the world of whiskey.
Eclipse is being marketed by Artisan Spirits, a subsidiary of Sula Vineyards. These will be sold in 750 ml bottles, with prices ranging from INR750 to INR1350 per bottle, in Delhi, Goa, Puducherry, Daman, Silvassa, Andhra Pradesh and Telangana. In addition, a special Bengaluru launch is being planned for April this year.
Pernod Ricard Launches New Brand Campaign "Mindset"
Pernod Ricard recently unveiled their latest recruitment campaign, titled Mindset. The campaign features four short minute-long videos, which highlight small stories about Pernod Ricard employees and their “mindset”, which saved the day and ensured great success.Read More
BROWN FORMAN LAUNCHES COOPERS'S CRAFT BOURBON
Coopers’ Craft—the first bourbon released by Brown-Forman in 20 years—has hit the shelves, ahead of the IAADFS Duty Free Show of the Americas.Read More