Southern Comfort with a Twist of Whiskey
A feeling of belonging and connection is all that we yearn for and Southern Comfort has a similar effect on you.
Kevin Richards, who is the senior marketing director for Southern Comfort is building up a strong game by going back to the drink’s roots – whiskey – which we have always assumed it contained.
Southern Comfort’s usual old secretive recipe is believed to be a blend of fruits and spices, and does not contain whiskey at all – it is instead a mix of neutral grain spirit. The illusion of giving a kick to its drinkers will soon be phased out and will start with its improvised label, bottle and an actual whiskey which is all set to hit the market in July.
The Sazerac Company, the new owner of Southern Comfort which was bought from Brown-Forman last year is hoping to up their game and not remain confined in the liqueur zone. Ditching its famous flavored drinks like Lime Comfort and Caramel Comfort, they are now aspiring to become a fully-fledged whiskey producer. The last time when this drink was tagged as cool was “when Janis Joplin made a show of swigging it day and night”. This twist can reverse the situation and bring a change in the mind of its consumers. This is a good news for all the drinkers, especially the younger generations, who crave the craft beer vibes in the city.
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Jura announced the launch of its limited edition whisky in May. The distiller unveiled the new bottling at the annual island whisky festival that kicked off on June 1st 2017. The festival is unique and known for its consistent focus on crafting innovative ways to add that extra oomph to your whisky drinking experience. It lets whisky enthusiasts experience various exciting flavours. Not only the whisky pros, but also those new to the world of whisky can totally relish the fancy event.
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The Tell All Whiskey Film
tells the story of distilleries located across the United States. Produced by Traverse Image, a Denver based production company, the film’s teaser was recently released on YouTube. The farm-to-barrel will be crowdfunded through an Indiegogo Campaign, launched on March 15.
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Bladnoch Launches New Luxury Whisky
Bladnoch began making whisky in 1817, and this was nearly seven years before production was legal in Scotland. However, in 2009, production was at a standstill and in 2015 David Prior an entrepreneur from Australia purchased the distillery, revived production and relaunched a new range of whiskies to celebrate Bladnoch’s rebirth. The new Bladnoch Bicentennial Release, a 29-year old expression celebrates the Lowland distillery’s history. In a statement Prior said, “In the last three years, we have significantly invested in Bladnoch to revive whisky production, as we strive to give Scotland’s most southerly distillery back its true title as the ‘Queen of the Lowlands.’”
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