Southern Comfort with a Twist of Whiskey
A feeling of belonging and connection is all that we yearn for and Southern Comfort has a similar effect on you.
Kevin Richards, who is the senior marketing director for Southern Comfort is building up a strong game by going back to the drink’s roots – whiskey – which we have always assumed it contained.
Southern Comfort’s usual old secretive recipe is believed to be a blend of fruits and spices, and does not contain whiskey at all – it is instead a mix of neutral grain spirit. The illusion of giving a kick to its drinkers will soon be phased out and will start with its improvised label, bottle and an actual whiskey which is all set to hit the market in July.
The Sazerac Company, the new owner of Southern Comfort which was bought from Brown-Forman last year is hoping to up their game and not remain confined in the liqueur zone. Ditching its famous flavored drinks like Lime Comfort and Caramel Comfort, they are now aspiring to become a fully-fledged whiskey producer. The last time when this drink was tagged as cool was “when Janis Joplin made a show of swigging it day and night”. This twist can reverse the situation and bring a change in the mind of its consumers. This is a good news for all the drinkers, especially the younger generations, who crave the craft beer vibes in the city.
Durham Distillery to Begin Whisky Production
Launched in 2014 and already known widely for its gin and vodka products, Durham Distillery owner Jon Chadwick and head distiller Jessica Tomlinson have announced plans to expand and relocate to a larger locale at the heart of Durham. This is a step towards their foray into the production of single malt whiskies. Due for release in 2021, Durham Distillery joins a small band of just over ten whisky producers in England.Read More
Old Forester Releases Whiskey Tie-In for Kingsman
We’ve seen two or more fictional characters or ideas being merged into the distinct context of a movie’s narrative. But hardly have we seen an iconic brand tie-in with a movie which has worked out flawlessly. However, Old Forester has brought to you a unique blend, perfected to a “smooth 95”, from hand-selected casks. Not only is this whiskey unique because of its spicy nose, buttery taste and its intense finish, but also because the Old Forester Statesman has been brought out as a tie-in with the upcoming movie . This straight bourbon whiskey has been crafted in partnership with Twentieth Century fox and Marv films.Read More