Pernod Ricard Launches Bourbon Finished Cognac
Pernod Ricard unveiled a new House of Martell spirit comprising VSOP cognac, the first ever spirit to be matured in French oak casks, and finished in Kentucky Bourbon casks. The Martell Blue Swift made its debut in London at the inaugural Cognac Show, reinventing the cognac after centuries.
Claiming to be the first ever cognac house to ship its barrels to the country since 1783, this unique spirit celebrates the historical links that Martell and the United States of America share.
Interestingly, this spirit is known as an ‘Eau De Vie De Vin’ – and not cognac. However, it came to be known as cognac simply because it uses the word ‘Cognac’ on its label. The double distillation process that Martells follows, produces high-quality and pure eaux-de-vie, which allows the spirit to absorb the aromatic hints more effectively from the Kentucky Bourbon oak casks.
The Martell Blue Swift Cognac bottle is one of a kind too. The sleek, cylindrical bottle breaks out of the conventional designs and blends the old world charm with the new. In a way, it imitates the shape of bourbon casks. The cut glass work created elaborately on the base evokes the classic, crystal decanters of the bygone era.
Rich with notes of candied fruit and plum and an inherent sweetness of vanilla and toasted oak, the Martell Blue Swift is truly exclusive. It can be served neat, on the rocks, or mixed into cocktails. Martell Blue Swift stays true to all the primary characteristics of the spirit. When served on the rocks, the spirit emit oaky, charred notes that are usual in a bourbon.
Martell’s Cognac is thick and fruity on the palate and has a smooth, long finish, typical of Kentucky bourbon casks.
Martell Blue Swift is priced at £45.00 (US$61.80). It is now available in the UK, and to buy from The Whisky Exchange, Waitrose and Ocado.com as well.
The Whiskey And Wheaties Bill Awaits Approval
The much awaited ‘Whiskey and Wheaties’ bill, which will enable big box stores like Walmart and Target to sell liquor on their shelves, have successfully passed the Florida House in the present session by just one vote. As it awaits the final decision from Rick Scott, the Florida Governor, opposition to the bill is doubling their efforts to encourage a veto.Read More
Whisky consumption in Africa is on the rise
Hlukani Pinto of Pernod Ricard tells of how the premium brand is set to make waves in Africa with the new premiumisation approach which is tailor made for mobile-first customers. Contributing to strategy development in Sub-Saharan Africa, this approach makes sure that marketing companies and brands are aligned, monitoring and evaluating, as well as building and maintaining relationships across the business.Read More
NORTH SHORE HOSTS TWO DAY FEST FOR SINGLE MALT PATRONS
Lovers of single malt whiskey will be heading to Green Oaks on March 17 and 18 2017 to sample North Shore Distillery's custom blends and cocktails. The owners of North Shore Distillery, husband-wife duo Derek and Sonja Kassebaum have organized two evenings of drinks and entertainment for single malt patrons. Entry to the fest is free, but the whiskey sampling will cost about $12 per serving.Read More