LoveScotch this February 8th

You’ve sipped on it, you’ve read stories about it, and you’ve quoted famous people when asked about its magnificence. And now it’s time to #LoveScotch.

Scotch has trickled out of the cask and into the very heart of present day culture. The second International Scotch Day, which is to be held on February 8th, celebrates just that. For centuries connoisseurs of scotch have tried to memorialize this drink and now it’s our turn. So this International Scotch Day, break open that bottle of scotch you have been saving to share with your posse, and immortalize your memories on social media with #LoveScotch. And if you’re wondering how to go about it, we may be of some help there.

‘Snap’ it: Snapchat is one of the easiest storytelling tools of the 21st century, and that’s saying something! All you need to do is whip out your phone and you’re good to go. So, be it a mouthwatering cocktail you rustled up at home or a magnificent work of art from your local bar talent, you can spread your #LoveScotch story with all your followers-- at the tap of just a button.

‘Tweet’ it: The tweetosphere is abuzz with tons of hashtags and #LoveScotch is no alien here. Even with its character limitation, Twitter is a quick way to share your love for scotch. Maybe share a scotch story or two with your followers and inspire more people to #LoveScotch. Scotch deserves it, don’t you think?

Stick ’em on a ‘Wall’: Because let’s face(book) it— the Wall has been a one-stop space for you to share your memories with the whole wide world, for as long as you can remember social media. This International Scotch Day, celebrate all that is scotch whisky and show them how it’s done!

‘Insta’nt Scotch: There’s no denying the fact that scotch whisky is photogenic. If you have just clicked the best picture of your bottle of liquid sunshine, there is no place better than Instagram to share it with the world.

The International Scotch Day is dedicated to the history and unique taste of scotch whisky. Held in the month of February, it marks the birthday of Alexander Walker— son of the legendary John ‘Johnnie’ Walker. On this day Diageo opens up the gates of their Scotch distilleries, free of charge.

Scotch has a long and intricate history and with #LoveScotch, you can now be a part of it.