Irish Whiskey Jameson Debuts Immersive Experiences
Although Irish whiskey disappeared from popular consciousness for a while, the triple-distilled drink is set to make a major comeback. Jameson Distillery in Dublin has opened its gates to the public, offering three unique, interactive immersive experiences. The €11 million renovation of the new Jameson Distillery Bow St. certainly does not disappoint.
Sporting a new design with high ceilings, original fixtures and stunning visual effect, the distillery offers guided tours headed by brand ambassadors. The flagship Bow St. Experience allows visitors to slowly uncover the brand’s history and unique distillation processes, while enjoying a complimentary Jameson, Ginger and Lime drink.
For connoisseurs, the 90-minute Whiskey Makers tour provides an opportunity for exploring the art of distilling Jameson Original, Distiller’s Safe, Cooper’s Croze, and Blender’s Dog. Guests learn to identify the flavour profiles and end the tour by sampling whiskey straight from whiskey at the Jameson maturation warehouse.
Jameson’s Head Distiller, Brian Nation, had been talking about the concept for a while. “We were […] really excited about getting a maturation warehouse […] for people to come and see [the]actual Jameson whiskey being matured again in Dublin.”
The last third of the tour, called the Whiskey Shakers, is a cocktail masterclass aimed at amateur mixologists. Those part of the tour will be designated a private Jameson bartender who will walk guests through the ingredients, recipes and history behind the Jameson cocktails, both old and new.
The new set of tours puts Jameson back on the map as a major tourist attraction in Dublin and beyond.
Alberta Launches First Whisky by Eau Claire
The Eau Claire distillery launched their inaugural single malt whisky in Alberta amidst much fanfare on Friday, December 8 2017. This limited edition whisky crafted from Alberta barley was the first ever in Turner Valley. With horse-drawn wagons, a bagpiper and a mini parade, Turner Valley’s Eau Claire Distillery unveiled its first single malt with immense pride that sold 1000 bottles out.Read More
NORTH SHORE HOSTS TWO DAY FEST FOR SINGLE MALT PATRONS
Lovers of single malt whiskey will be heading to Green Oaks on March 17 and 18 2017 to sample North Shore Distillery's custom blends and cocktails. The owners of North Shore Distillery, husband-wife duo Derek and Sonja Kassebaum have organized two evenings of drinks and entertainment for single malt patrons. Entry to the fest is free, but the whiskey sampling will cost about $12 per serving.Read More
Whiskey Sales to Experience a Boost in China: Diageo
Diageo, known for its prominent whiskey brands Captain Morgan and Johnnie Walker, speculated whiskey sales to go up significantly in China. The whiskey producer has been closely watching the emerging market which witnessed a notable growth in the number of whiskey drinkers.Read More