Fun facts about India’s favorite dram - Royal Stag
Royal Stag is one of the most popular deluxe
whiskies available in India. Lovers of the brand swear by its unique taste,
affordability and universal availability. The whisky is known for its leafy
aroma with hints of tropical fruit and burnt wood smoke. The medium-bodied dram
is well-rounded and feels smooth to taste with a touch of smokiness. In terms
of alcohol content, the whisky has 42.8% ABV.
In today’s post, we are sharing some lesser-known interesting facts about the Royal Stag whisky.
- Royal Stag whisky is named after a species of male deer known for its majestic antlers. It’s also considered a reference to the celebration of bachelorhood.
- The golden-hued Royal Stag whisky is the first Indian whisky brand that doesn’t use any artificial flavors to enhance the taste.
- A mix of finest Indian grain spirits and imported Scotch malts give Royal Stag whisky its signature aroma and taste. In addition, the brand redefined the liquor space by not using molasses, which, until then, was a common ingredient for making whiskies under ₹1000.
- The whisky was launched in 1995 as Seagram’s Royal Stag and was later acquired by global distiller Pernod Ricard.
- In 2008, the Royal Stag brand was valued at US$505 million and ranked 2nd among Indian spirits brands in Impact International’s “Top 100 Brands at Retail Value.”
- Royal Stag became Pernod Ricard’s highest-selling brand after toppling Absolut Vodka in 2011. The company sold a mind-boggling 22 million cases of Royal Stag in 2019.
- Royal Stag brand is among the company’s core brands for growth in the Indian liquor market.
- Royal Stag also has a premium version called the Royal Stag Barrel Select, sold in India, Gulf, and other Asian markets. Royal Stag Barrel Select offers an enhanced taste and premium packaging for new-age connoisseurs.
Royal Stag whisky remains a bestseller in India, and we, too, are among its fans. There’s no doubt that the whisky played a pivotal role in transforming the deluxe and premium whisky segments in India with its refined taste and use of quality ingredients.
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