All You Need To Know About Indian Whisky

Whisky & India

The Indian whisky industry is one of the most diverse and complicated ecosystems that can sometimes be difficult for many to navigate. The market for whisky in India is so vast that home-grown whisky brands thrive and prosper in harmony with whisky brands from all over the world. Scotch whisky, Irish whiskey, American Bourbon and whiskies from many different parts of the world find takers in India.

In fact, the love for whisky in India runs so deep that “one in every two bottles of whisky sold worldwide, is sold in India.” Even as far back as 2014, India led the whisky consumption statistics over every other country in the world. India consumed nearly 1.5 Billion litres of whisky according to a research conducted by Bank Of America Merrill Lynch, beating out its closest competitor, the United States of America by over a billion litres. The USA could only manage 462 Million litres.

Indian Whiskies

These numbers from 2014 may seem outdated, but recent studies indicate that India’s love for whisky has not taken a hit. In 2018, when worldwide whisky consumption underwent an ebb, India managed to register a 7% increase in its whisky consumption. Whisky in India is more popular than ever, and both global and local brands are vying for the loyalties of the Indian whisky lover like never before.

Owing to a large chunk of the massive Indian population maintaining abstinence, India’s per capita numbers can indicate an inaccurate pattern. Even then, there has been a remarkable uptick when it comes to per capita consumption of alcohol in India. Indians were annually consuming nearly 2.4 litres of alcoholic beverages in 2005. This number had more than doubled to 5.7 litres in 2016 according to WHO study.

Indian Whiskies

Source: https://qz.com/india/1399650/indias-alcohol-consumption-doubled-in-a-decade-says-who/

These studies indicate but one thing, and that is the love for alcohol, especially the love for whisky in India is now stronger than ever. Indian whisky continues to dominate sales figures and whisky consumption charts on the planet. Indian whisky brands such as Imperial Blue, Royal Stag, Blenders Pride, Officer’s Choice, McDowell’s No.1 and Director’s Special are selling their product more voluminously than many of their global competitors. India has also led the way in terms of innovation in recent years with many distilleries in India producing quality single malts, making their entry into the premium whisky segment. Let us explore Indian whisky further;

Introduction To Indian Whisky

Indian Whiskies

Unlike foreign whisky brands such as Bourbon, Scotch and Irish whiskey, most Indian whisky brands are blends that range from a number of qualities most often determined by price. The beginnings of the Indian whisky industry were born out of necessity to increase quantity and decrease the price.

Distilling spirit was widespread in India, but not distilling whisky which required Indian blenders to import whisky from abroad. With spirit aplenty, major players in the whisky business back in the day such as Shaw Wallace, United Spirits and Khoday Limited opted to blend whisky with locally distilled spirits. Whisky tasting, and ‘How to drink whisky’ were not questions on the Indian consumers’ minds, and thus whatever was available was good enough. These were the beginnings of the Indian whisky industry, which today is a diverse and burgeoning ecosystem.

The genesis of this ecosystem was brought about during the 1990s when competition began to heat up, as it forced innovation and augmented the quality of whisky in the market. The foundations of the modern Indian whisky industry were laid during the 1990s. Many of the current dominating brands such as Blenders Pride, Royal Stag, Imperial Blue and more were introduced during this time.

Blenders Pride

As discussed earlier, India is one of the most complicated spaces in global alcoholic beverage business. This industry requires a closer, deeper analysis in order to understand the fascinating division of Indian whisky brands that are broken down and separated into price based segments. It is inhabited by brands locked in an intense competition with each other so let us take a plunge into the Indian whisky industry with The Whiskypedia.

Difference Between Indian Whisky & Other Types Of Whisky

This is a detailed breakdown of the Indian whisky industry, and how Indian whisky is made with an elaborate contrast drawn between other types of whisky brands such as Scotch, Irish, Bourbon and more. An analysis of what makes Indian whisky different and more appealing to the Indian whisky lover.

Most Indian whisky brands are blended by combining imported Scottish malt whiskies, or grain whiskies with locally produced grain whiskies, and molasses based neutral spirit. The common principle that unites every blended Indian whisky is this combination, and they are all created through this blueprint.

McDowell’s No 1

Some whisky brands might choose to create their blend by adding neutral spirit to the malt whisky such as Officer’s Choice, Original Choice and McDowell’s No.1. Others might rely on a combination of both neutral spirit and grain whisky mixed into their blend like Signature, and Royal Challenge.

Other whisky brands such as Royal Stag, Imperial Blue and more rely solely on a combination of Scotch malts and locally produced grain whisky in order to exercise a greater control over the quality of the product.

Imperial Blue

Blended whiskies in Scotland are produced either by blending two or more types of single malts, or single grain whiskies. They are known are blended malt Scotch whisky and blended grain Scotch whisky respectively. The third, and more popular category is blended Scotch whisky. It is a combination of many single malt and single grain whiskies, and brands like Chivas Regal, Ballantine’s and 100 Pipers largely rule this category.

100 Pipers

100 Pipers is one of the finest blended Scotch whiskies available in India.

The technique of blending malt or grain whiskies with neutral spirit is uncommon in Scotland. It is also an uncommon practice in Ireland, Japan and many other parts of the world where whisky is produced. This practice is followed in American which boasts of a similarly diverse whisky drinking populace, but is dominated mostly by Bourbon brands.

In India, blended whisky is King, and along with great taste and smooth character, price plays an important role in the decision making process of the Indian whisky lover. Whisky tasting might not have caught on, but the love for good whisky sure has. The answer for “how to drink whisky?” also differs greatly in the country, and drinking whisky with water still ranks as the best way to drink whisky in India.

Blenders Pride

To study whisky as a vocation, and indulge in whisky tasting is a practice that has not yet found greater acceptance among Indian whisky lovers like in the West. Yet it has not stopped many brave distilleries in India from creating something unique and premium. In recent years, some Indian single malt brands such as Amrut Single Malt, Paul John Single Malt and Rampur Single Malt have entered the market, offering their iterations of a premium Indian drinks.

Rampur Whisky

There is immense potential for growth for premium whisky brands not only coming in from abroad, but also being produced in the country. The Scotch whisky industry is witnessing unprecedented growth due to India’s love for Scotch, whether it is single malts or blends. The value of Scotch whisky imported to India came in at 138.8 Million Pounds in 2018. This number represented a growth of 34.1% in Scotch whisky imports to India than the year before.

Types Of Indian Whisky & How They Are Made

An in-depth breakdown of the different price-based segments of the Indian Whisky industry. Beginning from the Value Admix segment to the Super Premium whisky brands that are offering a wide array of choices allowing the Indian whisky lover to decide how they want to drink whisky.

Value Admix Whisky

Indian Whiskies

The Value Admix segment is the most standard type of whisky sold in India. The most telling characteristic of this segment is the reasonable pricing, and it is the most intensely competitive space, even more than all the other segments. Most brands from the Value Admix segment outnumber all other pricing tiers in terms of volume. The price sensitive nature of the Indian whisky sector works in favour of said brands. These are some of The Whiskypedia’s top picks from the value admix whisky segment;

Imperial Blue Superior Grain whisky

This is an exciting brand of Indian whisky that is loved by millions of whisky lovers in the country. It is one of the few whisky brands that are popular both in the urban areas as well the rural areas of India. One of the few factors that Imperial Blue whisky gets right is their balance of great taste and extremely competitive pricing.

Few brands in the market can offer a product of this high quality and great taste at a price like Imperial Blue Superior Grain whisky. This has enabled Imperial Blue to sell more than 26.3 million cases of their product, becoming the third largest whisky brand in the world.

Imperial Blue

Unlike most value admix brands, Imperial Blue does not opt to mix neutral molasses based spirit into their blend. This provides an advantage to the brand as the best way to drink whisky in India is often preferred with a splash of water or fizzy water. Due to this, Imperial Blue whisky’s incredible smoothness gives it an added advantage over their competitors. Additionally, the Imperial Blue brand is well known for its suave and urbane identity which resonates greatly with whisky drinkers in India. Imperial Blue is one of the few Indian whisky brands that have achieved an immense popularity allowing the brand name to easily be recognized through its initials, ‘IB’.

The price of Imperial Blue Superior Grain whisky is between 600-800 Rupees range for a 750ML bottle.

Officer’s Choice Classic Whisky

This is another leading brand in the value admix segment which takes full advantage of their low-price point to sell their product in astonishing volumes. Officer’s Choice is manufactured and marketed by Allied Blenders & Distillers, or ABD as they are popularly known.

It is their flagship product, and forms a large chunk of the company’s cumulative sales of alcoholic beverages. There are multiple iterations and expressions of the Officer’s Choice brand such as Officer’s Choice Blue, and the more recently released Officer’s Choice Black. Yet the core product for the company continues to be the original Officer’s Choice whisky.

Officers Choice

It is a blend of malt whisky, grain whisky and neutral molasses based spirit. Due to the components of the blend, Officer’s Choice, which is one of the bestselling whiskies of the world, is considered to be one of the largest ‘spirit’ brands in the world as opposed to ‘whisky brand’. Officer’s Choice have also released a new Rum under their label, which further diversified and broadened the Officer’s Choice brand umbrella. How to drink this whisky? Our suggestion would be to mix it with some soda and loads of ice for the best whisky tasting experience.

The price of Officer’s Choice Classic whisky is between 450-550 Rupees range for a 750ML bottle.

8PM Whisky

A strong and steady Indian whisky brand that has sustained its phenomenal success over the years, gaining modest ground. 8PM Whisky has kept up with industry leaders like Imperial Blue, Officer’s Choice and McDowell’s No.1 over the years by delivering great quality at a reasonable price.

Released in 1999, it has become Radico Khaitan’s flagship whisky product over the years. When the 8PM whisky brand first hit the market, it was one of the first to sell 1Million cases of their product in their first year, and entered the Limca Book of World Records for this honour. While competitors of 8PM whisky have tasted enormous success, consistently selling their products in double-digit millions, 8PM has capitalized on their consistency, growing slowly but steadily since then.

8 PM

The 8PM whisky blend is grain based according to the Radico Khaitan company website. There is also a conspicuous presence of neutral spirit in the 8PM blend, which effectively allows the company to price their product competitively. This brand is well known among local consumers as a strong tasting whisky which is a beloved aspect. Most whisky drinkers would answer the question “How to drink whisky in India?” with a simple answer. A large dram of whisky with a splash of water or soda, which is considered the best way to drink whisky in India since it is a readily available mixer, and costs very little.

The price of 8PM Classic whisky is between 450-550 Rupees range for a 750 ML bottle.

Deluxe Admix Whisky

Indian Whiskies

Placed slightly above the Value Admix segment, this tier of the whisky industry in India represents the upward mobility of whisky lovers seeking something slightly more premium. The competition is similarly intense in this segment, and brands like Royal Stag, Royal Challenge, McDowell’s Signature, Officer’s Choice Blue and Director’s Special Black are lodged in a close battle with each other.

Royal Stag Deluxe Whisky

A revolutionary product in the industry when it was first released, Royal Stag Deluxe changed the game forever. Many Indian whisky brands were practicing the use of recycled bottles for their whisky, and using artificial flavouring to enhance the taste of their whisky. These activities were slowly cast out due to Royal Stag’s entry in the market in 1995.

Royal Stag

Royal Stag whisky was the first Indian whisky brand that did not use recycled bottles, or artificial flavouring for their products. The superior quality of their whisky gave whisky drinkers in India a chance to enjoy a premium product for a reasonable price. Under the Seagram’s banner, Royal Stag became a superstar brand with stylish packaging and bottle design.

The Royal Stag blend is created with imported high quality Scottish malt whiskies and fine grain spirits distilled in India to create a fantastic, smooth result. Many consumers across India had the chance to taste their first top class Indian blend with this brand. These factors have enabled Royal Stag to take advantage of their superior product and effective pricing, capturing the market in the Deluxe Admix segment with ease.

Royal Stag Barrel Select

Towering over their competitors, Seagram’s Royal Stag is one of the best Indian whisky brands around today. It is one of our favourite budget whisky brands, and has been for many years based on unmatched quality and great taste. Royal Stag’s success paved the way for Royal Stag Barrel Select, a premium version of the beloved whisky brand to be released. Launched in 2011, Royal Stag Barrel Select was met with positive reviews by loyalists of the brand. It was priced slightly higher than the classic Royal Stag expression, placing it between the Deluxe Admix whisky and Premium Admix whisky segment for consumers looking to move up towards a more premium finish of their favourite whisky.

The price of Royal Stag whisky is between the 700-800 Rupees price range for a 750 ML bottle. Likewise, the price of Royal Stag Barrel Select falls between the 800-900 Rupees price range for a large 750 ML bottle.

Royal Challenge Classic Premium Whisky

A major competitor of Seagram’s Royal Stag Deluxe whisky in the whisky industry, Royal Challenge has settled for second fiddle for many years. Introduced in the early 1980s, many years before Royal Stag hit the market in 1995, it has been a steady competitor to the new top dog. Like all Indian blends, Royal Challenge is created by blending Scotch malts with other whiskies and spirits.

In case of Royal Challenge whisky, the manufacturing brand has chosen not to divulge the information regarding the proportion of Scotch malts in the blend. Some experts have estimated that the Royal Challenge whisky blend only contains less than 15% of Scottish malt whiskies. The rest is believed to be neutral molasses based spirit according to a story published in the Wall Street Journal by Eric Felten.

Royal Challenge

Royal Challenge whisky has an evident neutral spirit aroma on the nose, and the flavours are subdued in favour of a strong acetone and smoky combination. It could be considered strong and slightly off-putting for someone that is new to whisky. The Royal Challenge whisky brand does modestly well, but pales in comparison to its direct competitor. With just 5.5 Million cases sold in the past year as compared to 22 Million from Royal Stag whisky, it does not bode well for this classic Indian whisky brand. In fact, business shrunk for Royal Challenge by 0.4% last year which indicates a clear statement from the brand’s consumer base. All things considered, it is still a successful Indian whisky brand that is preferred by millions of Indian whisky lovers. How to drink whisky like Royal Challenge? We would suggest a dash of lime, lots of ice and some sparkling water with some delicious Indo-Chinese appetizers.

The price of Royal Challenge Classic Premium whisky is between 700-800 Rupees for a 750ML bottle.

Officer’s Choice Blue

A relatively new introduction into this space as compared to the brand’s more established competitors such as Royal Stag and Royal Challenge. Said brands not only have a head start over Officer’s Choice in the Deluxe Admix segment, but also have an iron clad loyalty with their consumers.

That being said, Officer’s Choice Blue whisky does have an impressive presence in the Indian whisky market, and has the potential to gain some ground in the coming years. With regards to their product, Allied Blenders and Distillers, the makers of this brand, say it is a blend of Scotch malts and Indian grain spirits.

Officers Choice Blue

Unlike Officer’s Choice Classic, the flagship brand for Allied Blenders and Distillers, the Officer’s Choice Blue whisky packaging is slightly different. With an intention to create something slightly more premium, the bottle for Officer’s Choice Blue has slightly protruding shoulders. The choice of colours for branding is blue, as the name suggests. Having tasted this whisky a few times, our team has a lot of mixed reactions for Officer’s Choice Blue whisky. The drink is slightly smoky, and with hints of acetone finish. It was a smooth experience with water but much better with soda. How to drink whisky like the Officer’s Choice Blue? You should be fine with water if you are a veteran, and it can be a smooth drink but we would suggest some soda based on our personal experience.

The price of Officer’s Choice Blue whisky falls in the 600-700 Rupees range for a large 750 ML bottle.

Premium Admix Whisky

Indian Whiskies

An important and lucrative segment for whisky brands positioning themselves as makers of whisky that is better than what you have tasted before. The Premium Admix whisky segment may not have the cutthroat competition like the one faced by brands like Imperial Blue, Officer’s Choice, McDowell’s and 8PM, but it is still not an easy arena to triumph in.

Brands such as Blenders Pride, Antiquity Blue, Peter Scot, Sterling Reserve and Rockford Finest are all battling it out in this segment. Priced reasonably higher than whiskies in the Deluxe Admix segment, most Premium Indian blends such as Blenders Pride are the choice of drink for suave, urban whisky enthusiasts who are happy to pay top dollar for quality.

Blenders Pride Rare Premium Whisky

The undisputed leader when it comes to premium Indian whisky brands. Blenders Pride is the king of this particular segment with an overwhelming majority in sales figures. The brand is so successful that some figures estimate it holds a 63% share of the Premium Admix whisky segment in India. An exceptional quality and consistency have catapulted Blenders Pride whisky to the very heights of success in the Indian whisky industry.

Blenders Pride

The Blenders Pride Rare Premium blend is composed of high quality imported Scottish malts from none other than the Chivas Brothers. These Scottish malts are then combined with the finest Indian grain whiskies to create something extraordinary. A smoky and fruity balance with an unmatched brilliance in smoothness is the best description for Blenders Pride whisky.

It is an exceptional achievement for Seagram’s who have managed to create a blended Indian whisky with the great taste that make it an absolute delight even when taken neat. Stylish matte black and golden packaging and a beautifully designed bottle are some of the things that elevate its status as the best premium blend in the country. The astonishing success of Blenders Pride Rare Premium allowed Seagram’s to release the Blenders Pride Reserve Collection blend in 2011. Finished in special Oak barrels using the Spanish Solera technique, the Blenders Pride Reserve Collection blend was priced slightly higher. It opened up the floodgates for Indian whisky enthusiasts to enjoy one of the finest whiskies ever created in India. The Blenders Pride Reserve Collection was at one point of time the most premium whisky made in India, and Seagram’s have strived to emulate that success over the years. This unrelenting focus on quality and great taste has enabled Blenders Pride to sell more than 7.7 Million cases of their superior whisky last year.

The price of Blenders Pride whisky is between 1000-1200 Rupees for a large 750 ML bottle.

Sterling Reserve B10 Premium Blended Whisky

A new release that hit the markets only a couple of years ago but has made impressive strides to challenge some of the established brands like Peter Scot, Rockford Classic and Antiquity Blue. These brands mostly enjoy a regional appeal in different parts of the country, and unlike Blenders Pride, have always consistently done just well enough.

Sterling Reserve B10

The Sterling Reserve blend is a blend of Scotch malts and Indian grain spirits like most blends, although the origin and quality of said Scotch malts are unverified. The Sterling Reserve B10 blend is also chill-filtered in order to remove any impurities and particles that could make the whisky cloudy. Packaged in a slightly shorter version of the Sterling Reserve B7 bottle, perhaps in order to differentiate between the two expressions.

Sterling Reserve B10 is a slight upgrade on the Sterling Reserve B7 blend. Both were released together by Allied Blenders and Distillers, makers of the Officer’s Choice blend. This was a show of intent from AB&D, signalling their move into the more prized segments of the Indian whisky industry. Banking on a strong network of distribution and familiarity with consumers in India allowed Sterling Reserve to sell a million cases of their product within their first year of release. Our team at The Whiskypedia found the Sterling Reserve B10 blend to be a good drink, but only after a generous amount of ice was added to the drink. In case you are wondering how to drink a whisky like Sterling Reserve B10, we would suggest some cola with lots of ice, or with a dash of lime and water.

The price of Sterling Reserve B10 is between 1000-1200 Rupees for a large 750 ML bottle. Interestingly, the B10 in the name indicates ‘Blend 10’ and has no reference to the age of the whisky since it is a no-age-statement whisky.

Peter Scot Malt Whisky

An important Indian blend in this sphere, Peter Scot has been around for more than 50 years. It was released first in 1968 by Khoday India Limited, and has since been available in many parts of the country. It has an especially strong presence in the southern and south-eastern parts of India. Despite the name bearing a close resemblance to the word ‘Scotch’, Peter Scot is in fact an Indian blend.

Peter Scot

The name was the subject of a longstanding legal battle between the Scotch Whisky Association and Khoday India Limited, makers of Peter Scot whisky. This legal battle was finally resolved in 2009 by the Supreme Court of India, allowing Peter Scot whisky to keep its name.

The blend itself is a combination of malt and grain spirits, although Khoday India Limited have not revealed the exact proportions or components of the blend. Peter Scot is packaged in a tall, slim bottle made of clear glass which is a norm for whisky brands in India. During our taste test for Peter Scot whisky, we found it was arguably a reasonably priced blend with some quality to show for the price. The whisky tasting revealed rich flavours, and the Peter Scot blend was smooth. Yet the whisky leaves a lot to desire considering there are better products available in the market at the same price such as Blenders Pride Rare Premium. Our recommendation for the best way to drink whisky brands like Peter Scot is either mixed into a delicious cocktail, or with lots of ice and soda.

The price of Peter Scot whisky in placed between 1000-1200 Rupees for a large 750 ML bottle.

Super Premium Indian Whisky

Indian Whiskies

The most premium category for whisky brands in India is the Super Premium category, above which the standard blended Scotch market rests. It is the gateway to some of the most luxurious whisky brands created in the country. Brands such as Blenders Pride Reserve Collection, Amrut Single Malt, Paul John Single Malt and many more are thriving in this space.

Blenders Pride Reserve Collection

Arguably the best blended Indian whisky in the market today. Seagram’s Blenders Pride Reserve Collection was released in 2011, but has since formed an impregnable dominance, becoming the best in class premium whisky in India. It has the ability to hold its own alongside single malt whiskies that cost nearly thrice as much. Blenders Pride Reserve Collection has made a wonderful case for itself in the larger “Blend Vs Single Malt” conversation banking on sheer quality and a phenomenal taste.

Blenders Pride Reserve Collection

The Blenders Pride Reserve Collection whisky is created by blending Scottish malts imported from the Chivas Brothers, and combining them with the finest grain whiskies available in India. This fantastic blend is then finished in high quality Oak barrels for a few months using the Spanish Solera method. This further augments the smoothness and taste of this phenomenal blended whisky.

An elevation above the rest, Blenders Pride Reserve Collection is packaged in a beautiful bottle with the brand name embossed into it for a classy, premium look. When it comes to the whisky on the inside, our taste test was a wonderful affair and The Whiskypedia team loved this drink. Smooth, supple with an excellent finish, and full of fruity, smoky flavours, the Blenders Pride Reserve Collection blend is cut from a different cloth. We enjoyed our dram with just a splash of water, and the smoothness managed to totally enthral us. This is one of the best Indian whiskies you can try, and we recommend this highly for beginners.

The price of Blenders Pride Reserve Collection whisky is between 1300-1500 Rupees for a large 750 ML bottle.

Amrut Single Malt

The first ever single malt whisky produced in India must always be the recipient of high praise, and Amrut Distilleries have received deserved accolades from all quarters (no pun intended). The company managed to further positivity in the global discourse about the thriving whisky industry in India, not only terms of consumption but also in terms of production.

Amrut Whisky

Located in the southern state of Karnataka, Amrut Distilleries was first established in the year 1949. Their first product was Silver Cup brandy but the company gradually moved into the whisky business. It wasn’t until 2004 that Amrut Distilleries debuted their single malt whisky in Europe. They chose to name it Amrut Single Malt after the name of the distillery, which is translated to ‘Nectar’. After initial scepticism regarding a single malt from India, Amrut managed to impress critics in Scotland during a blind tasting, declaring the arrival of India in the global single malt industry which was until then only populated by countries like Scotland, Ireland, Japan and America.

Amrut Single Malt is the flagship brand from Amrut Distilleries, and besides the standard expression, it has been released in a number of different expressions. Amrut Naarangi, Amrut Fusion and Amrut Peated are some examples. The age-statement on these whiskies is quite lower since the distillery and warehouse are situated in a hot and humid region. This results in an accelerated maturation for the spirit. Amrut Distilleries have claimed that just 1 year of maturation in Karnataka is as good as three years of maturation in Scotland. Our experience of whisky tasting with Amrut was very pleasant, and our team found that the aromas and flavours on this whisky are quite interesting with a nutty and citrusy nose. The flavours of Amrut Single malt whisky are slightly fruity, and sweet with an even stronger fruity finish. This whisky from Amrut is a truly delightful product, and although the best way to drink whisky in India might be with lots of water and ice, we would like to suggest taking this one neat.

The price of Amrut Single Malt whisky is between 4500-6000 Rupees for a large 750 ML bottle.

Paul John Brilliance Single Malt Whisky

Paul John Single Malt whiskies are produced by John Distilleries, situated in Goa, India. The flagship product from John Distilleries is the Original Choice brand of Value Admix blended whisky that competes with Imperial Blue, Officer’s Choice, and McDowell’s No.1 among others. The release of the Paul John line of single malt whiskies signalled the entry of John Distilleries into the brand new segment created by Amrut Distilleries in India. The product was first introduced in 2013, and was made available in two different expressions, Bold and Brilliance.

Paul John

The name Paul John was chosen as the name for John Distilleries first ever single malt whisky range since it is the name of the company chairman. The whisky is distilled, and matured at John Distilleries in Goa. A non-chill filtered whisky is bottled at a slightly higher 46% ABV, and has no specified age on the label. It is believed that Paul John whisky is matured for a rough 3 to 5 year period in ex-Bourbon barrels from America.

Unlike Paul John Bold, the other release in the Paul John series of single malts, Brilliance is an unpeated release. Bold is a fully peated single malt whisky, although we preferred the flavours and aromas of Brilliance after our round of whisky tasting with the team. The aromas are pleasant, and full of sweetness and fruit, and flavours of tasty caramel and sweet orchard fruits make their presence felt. The finish was rather uncharacteristically harsh, and lingered for a moment, eventually getting better.

Our recommendation for the best way to drink whisky in India like Paul John Brilliance? With one ice cube and a few drops of water!

The price of Paul John Brilliance is between 5800-7000 Rupees for a large 750 ML bottle.

With that, we conclude our deep dive into the world of whisky making in India, exploring it’s diversity, the way whiskies in India are made and a comprehensive breakdown the best whisky brands in India. We also covered a complete analysis and overview of how India’s leading whisky brands make their products and why India loves them.

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