Glenlivet launches a Mysterious Whisky

Think you know whisky? Think again.
Premium whisky brand Glenlivet, staying true to its love for ‘mystery’ bottlings, unlocked yet another enigmatic, limited edition whisky – The Glenlivet Code. The Glenlivet distillery, taking cues and inspiration from the British Code breakers, challenges its whisky admirers to decode this new single malt themselves. It has been uniquely introduced as a truly mysterious expression without cask information or tasting notes to pique interest.
Glenlivet’s Master Distiller proudly talks about this exciting opportunity to create a limited-edition single-malt whisky that essentially uses unusual casks and cutting-edge techniques. Layers of varied flavours put to test the senses of the very discerning whisky drinkers and provide an engaging, knowledgeable experience. For all whisky enthusiasts, The Glenlivet Code offers a new understanding of single malts as a whole, in great detail.
Along with the launch of this whisky came the first ever digital whisky tasting. The technology provides an augmented reality experience to the whisky drinkers when they scan the Shazam code—they get transported to a virtual space, where they can identify the combination of flavours and aroma to unearth the taste of the whisky. This technological innovation measures every customer’s senses. The results from individual assessments then get scored and shared on social media.
While The Glenlivet Code is first of its kind, it is in fact a successor to two other “Mystery” bottles released by the distillery. The Glenlivet Cipher which was released in 2016 had a similar interactive code-cracking theme and prior to that, The Glenlivet Alpha in 2013. It’s may be an end of the year wait for The Glenlivet official tasting notes to be revealed, but connoisseurs are convinced that The Glenlivet Code embodies floral and fruity notes.
With an ABV of 48% and a smooth finish, The Glenlivet Code has a suggested retail price of $120 for a bottle and can be availed at U.S. retailers from the end of April 2018.
Source:
https://scotchwhisky.com/magazine/latest-news/18304/mystery-glenlivet-code-launches-worldwide/
http://www.edinburghwhiskyblog.com/2018/05/25/the-glenlivet-code-can-you-crack-the-code/
http://robbreport.com/food-drink/spirits/glenlivet-releases-new-whisky-secret-code-2795918/

Whisky Samba, Gurgaon
Gurgaon, located in the western fringe of NCR has been riding high on the food, beverage, and hospitality wave and boasts of a number of new-age restaurants. And one such new kid on the block is Whisky Samba. Located at the Golf Course Road in One Horizon Centre, Whisky Samba is a whiskey lovers’ paradise. It offers 180 different varieties of whisky based cocktails. Their menu comprises an assortment of delicacies, wacky and new, to go with their cocktails.
Read More
Spirits of Islay in the states: Port Askaig Set for Release in US
This week brings good tidings for all single malt lovers in the US. Port Askaig is set to release their elegant single malt in the states. This is great news especially for peaty whiskey lovers as the first in the line of whiskeys to be released is the Port Askaig 110° Proof.
Read More
HOW WHISKEY STAGED A COMEBACK FOR OYSTERS
Glenmorangie Distillery is all set to welcome the native oysters to the Scottish Highlands. With their plan to bring them back to its roots, the DEEP Project led by Heriot-Watt University, Glenmorangie Distillery and the Marine Conservation Society joined hands in bringing back the long lost oysters.
Read More