Diageo Invests in Booming Irish Whiskey Industry
Diageo PLC is reportedly investing EUR25 million in a new distillery to create a premium Irish whiskey at James’s Gate, the Dublin city home to the Guinness brewery. It has been two years since they sold their Irish whiskey brand Bushmills to Jose Cuervo, a renowned tequila brand.
Diageo clarified that the whiskey will be named Roe & Co. and that it will be a blend of hand-selected malt and grain whiskeys, aged in bourbon casks. The drink is intended to be smooth with a depth of flavor aimed at targeting Europe’s thriving cocktail culture.
The Irish whiskey market is currently witnessing a massive surge in terms of growth. Citing industry tracker IWSR, Wall Street Journal reported that over the last decade, the volume of Irish whiskey sold has grown at a rate of 131%, compared to the 13% and 56% rises in Scotch whisky and bourbon sales, respectively, during the same period.
Miriam Mooney, head of the Irish Whiskey Association said, “The Irish whiskey sector has undergone a renaissance in recent years, and [Tuesday’s] news is a hugely significant chapter in the evolving Irish whiskey story”.
Chief Executive and founder of Spirited Funds David Bolton said that Diageo is looking for opportunities in the Irish whiskey market. He said, “There’s some nostalgia for Irish whiskey, which used to be the most popular type in the world but then fell somewhat out of favor.”
This brand-new whiskey has been named Roe & Co. in memory of George Roe. Roe successfully established the business of Irish whiskey during the 19th century. The distillery he built spanned 17 acres in the city center of Dublin, and was one of the largest distilleries around in that period.
Malt Whisky File by John Lamond
People who love whisky and are also absolute bibliophiles, are always on the lookout for books that have something to do with liquor-- whisky in particular. We try and find books that have been published fairly recently, and books that have been around for a while. (Ultimately, this hardly matters.) In each book, you may discover not merely a new brand or pairing, but also understand the basis of one expert’s opinion on a particular whisky, as opposed to another’s.Read More
Scotch Whisky Makers Are Pushing For Exit from EU
The momentous tide of Brexit has left whisky makers and lovers with an uncertainty during a time of expansion for the spirits market. The EU membership was beneficial for Scotch whisky makers.Read More
NORTH SHORE HOSTS TWO DAY FEST FOR SINGLE MALT PATRONS
Lovers of single malt whiskey will be heading to Green Oaks on March 17 and 18 2017 to sample North Shore Distillery's custom blends and cocktails. The owners of North Shore Distillery, husband-wife duo Derek and Sonja Kassebaum have organized two evenings of drinks and entertainment for single malt patrons. Entry to the fest is free, but the whiskey sampling will cost about $12 per serving.Read More