BROWN FORMAN LAUNCHES COOPERS'S CRAFT BOURBON
Coopers’ Craft—the first bourbon released by Brown-Forman in 20 years—has hit the shelves, ahead of the IAADFS Duty Free Show of the Americas.
Described as light, soft, and ideal for cocktails, this 41% ABV whiskey was created to celebrate a huge milestone in the company’s history—70 years of barrel-making.
Based on George Garvin Brown’s vision, the founder, Brown Forman established its cooperage in 1945. “Coopers’ Craft is the result of decades of experience in mastering barrel-making and maturation techniques to create truly unique bourbons,” stated Executive Vice President, Chief Brands and Strategy Officer Lawson Whiting. Needless to say, the influence of wooden barrels has been significant on the bourbon’s overall flavor and appearance.
Master distiller Chris Morris used a mash bill consisting 53% rye to replicate the spice characteristics of the original Woodford Reserve. The bourbon was produced by utilizing a beech and birch charcoal filtering system, reminiscent of Jack Daniels and other Tennessee whiskies.
With the demand for American whiskies on the rise, Cooper’s Craft will join Woodford Reserve Rye and Woodford Reserve Double Oaked as the newest addition to their global retail portfolio.
The new bourbon is priced at $29.99 and is available in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, and Tennessee.
Macallan debuts Aroma-Based Edition No. 3
The producer of world renowned single malt Scotch whisky, Macallan Distillers, has launched the newest product in their annual Edition series. Macallan’s Edition No. 3 is the latest addition to their innovative series where new approaches to making whisky have been explored. This time they have collaborated with Roja Dove, a specialist in luxury fragrances, to help create a blend where flavour and aroma are closely intertwined.
Read More
Irish Whiskey Jameson Debuts Immersive Experiences
Although Irish whiskey disappeared from popular consciousness for a while, the triple-distilled drink is set to make a major comeback. Jameson Distillery in Dublin has opened its gates to the public, offering three unique, interactive immersive experiences. The €11 million renovation of the new Jameson Distillery Bow St. certainly does not disappoint.
Read More
KAREN BETTS NAMED CEO OF SCOTCH WHISKY ASSOCIATION
The trade body representing Scotch whisky globally, Scotch Whisky Association (SWA), has announced that it has got its new CEO onboard – Karen Betts. Betts’ career has extensively spanned over her stint at the Foreign and Commonwealth Office (FCO) where she held various diplomatic positions for 16 years. Her most recent engagement was as a British Ambassador to Morocco in which she was stationed in the city of Rabat.
Read More