Bacardi Launches Global Whisky Collection In India
In an attempt to boost growth and improve market share, Cuban rum maker Bacardi has introduced its portfolio of global whiskies in India. Bacardi India, which mainly sells varieties of Bacardi rum and Bacardi Breezer, has introduced new premium-quality variants of its Dewar’s whisky in India.
Historically, Bacardi is present in the rum category in India, but now the company has launched all premium versions of Dewar’s whisky including Dewar’s 12-year-old, Dewar’s 15-year-old and Dewar’s 18-year-old. These will be distributed all across India. The brand also has William Lawson’s as the entry-level scotch and a single malt called Aberfeldy.
Bacardi India might consider getting in more brands from its global whisky portfolio after mapping the performance of these brands. Some of these include Irish whiskey Teeling, rye whiskey Angel’s Envy, and premium single malt Craigellachie.
Through this new category, Bacardi wants to strengthen its market positioning in India. The company has closed the financial year 2016 with sales worth Rs. 474.71 crore, up 12.83%, as per the latest available documents with the Registrar of Companies. Bacardi India’s share of the Indian spirits market stands at 0.4% by volume, as per data from market research firm Euromonitor.
The whisky market in India has grown 30.68% between 2011 and 2016 to Rs1.24 trillion by value, as per data from market research firm GlobalData.
According to senior company officials, Bacardi has been growing exceptionally well riding on its rum portfolio. Last year the brand crossed 1 million cases. Hence the premium segment in rums is growing very fast.
In fact Bacardi’s strategy to sell more premium whisky seems to be an obvious sign that the rum giant is changing strategy to serve Indian consumer trends better.
Resource link
New Whiskey Pays Tribute to Hillary Clinton
Republic Restoratives, a distillery based in Washington D.C., is set to launch the Rodham Rye—a new line of whiskey named after Hillary Rodham Clinton. Originally intended to celebrate America’s first woman president, Rodham Rye will now be a “tribute to women in history, and a tribute to women in our everyday lives,” as stated by Pia Carusone.
Read More
Arran Malt Marks Distiller Anniversary
Surrounded by the deep waters of the British Isles, Arran distillers has been known for their whisky which is made out of malted barley and “the purest water in Scotland”. This year they are celebrating their 40th year as Scotch whisky producers and the 10th anniversary of their master distiller. To commemorate that, they have brought to you the “James MacTaggart Anniversary Single Malt”. The new beverage has been crafted by master distiller James MacTaggart, from a collection of the Bourbon Barrels which have been in use to age the malt whisky since his beginning at the distillery back in the year 2007.
Read More