Southern Comfort with a Twist of Whiskey

A feeling of belonging and connection is all that we yearn for and Southern Comfort has a similar effect on you.

Kevin Richards, who is the senior marketing director for Southern Comfort is building up a strong game by going back to the drink’s roots – whiskey – which we have always assumed it contained.

Southern Comfort’s usual old secretive recipe is believed to be a blend of fruits and spices, and does not contain whiskey at all – it is instead a mix of neutral grain spirit. The illusion of giving a kick to its drinkers will soon be phased out and will start with its improvised label, bottle and an actual whiskey which is all set to hit the market in July.

The Sazerac Company, the new owner of Southern Comfort which was bought from Brown-Forman last year is hoping to up their game and not remain confined in the liqueur zone. Ditching its famous flavored drinks like Lime Comfort and Caramel Comfort, they are now aspiring to become a fully-fledged whiskey producer. The last time when this drink was tagged as cool was “when Janis Joplin made a show of swigging it day and night”. This twist can reverse the situation and bring a change in the mind of its consumers. This is a good news for all the drinkers, especially the younger generations, who crave the craft beer vibes in the city.

Whisky News source url:
Whisky News source date: 
Wednesday, May 24, 2017


Fusion Whisky Unveils Indian-Scotch Blend

Blended whisky producer, Fusion Whisky Limited, is the pioneer of hybrid whiskies with international distillers. This Edinburgh-based creator has released the E & K – a limited edition of single malt Scotch whiskies combining spirits from Ardmore, and Glenrothes distilleries in Scotland, and malt whisky from Amrut Distillery in Bangalore, India. This iconic whisky was made in honour of Victor Bruce who modernised Indian railways in his tenure as Viceroy and Governor General of India, from 1894 - 1899.

Read More

Whiskey Women by Fred Minnick

Whiskey, conventionally perceived to be a man’s drink, surprisingly shares a long association with femininity. Women have always enjoyed whiskey as true connoisseurs and served as active contributors in all circles of a distillery-- working in the roles of owners, distillers and bottling plant managers. Quite sadly though, their feats have remained largely unnoticed amidst a horde of ad-campaigns and a subtly biased pop culture aggressively portraying whiskey as a male-centric drink for decades.

Read More

Bonhams Witnesses Most Successful Year

Bonhams, a British auction house headquartered at London, recorded 2016-17 as its most successful year due to skyrocketing whisky sales.

Read More