New Straight Rye Launched by the Limestone Branch Distillery
The Kentucky-based Limestone Branch Distillery has launched a new product – the Minor Case Straight Rye Whiskey. Bottled at 90 proof, the whiskey has a distinctive sherry cask finish.
Steve Beam, President at Limestone Branch Distillery, stated in a release, “My grandfather, Minor Case Beam, made rye whiskey in his day, before prohibition, which was his specialty. This rye whiskey is inspired by him and a tribute to his distilling legacy.” He further added, “His mission was to craft only the finest whiskey – we are honoring him, his passion for distilling and what could’ve been if prohibition didn’t occur with this straight rye.”
The whiskey has been aged for two years. It exudes notes of warm rye spice, alongside offering hints of dried fruit.
It is available in 750ml flask-styled bottles with a cork topper and a letterpress label. The packaging details highlight the family’s tradition. Being a tribute to Minor Case Beam, the bottle also features the crest he used to carry on his labels, back in the days when he ran his distillery. Steve Beam also shared that they wanted to slip in the original logo to impart a special touch to the bottle.
The Beam brothers, Steve and Paul, set up the distillery in the year 2011, with the objective of crafting premium whiskey in small batches. Two years ago, they acquired the Yellowstone brand and released a special edition bourbon, to mark the 105th anniversary of the brand.
KAREN BETTS NAMED CEO OF SCOTCH WHISKY ASSOCIATION
The trade body representing Scotch whisky globally, Scotch Whisky Association (SWA), has announced that it has got its new CEO onboard – Karen Betts. Betts’ career has extensively spanned over her stint at the Foreign and Commonwealth Office (FCO) where she held various diplomatic positions for 16 years. Her most recent engagement was as a British Ambassador to Morocco in which she was stationed in the city of Rabat.Read More
Pernod Ricard Plans Expansion in Myanmar
Pernod Ricard, the second-largest wine and spirits company globally, is intensifying its whisky footprint in Myanmar. Having acquired a majority stake in a new joint venture with private equity firm Yoma Strategic Holdings Ltd, this partnership will focus on the production and distribution of whisky in Myanmar. This makes French Pernod Ricard the first major global producer of wine and spirits to have established a formal presence in this south-east Asian country.Read More