Drinks With Low Alcohol Content That Are Here To Stay For Long

Drinks With Low Alcohol Content That Are Here To Stay For Long

The long-established purpose of consuming liquor is to get high and intoxicated to experience the fun side of life, relax and enjoy moments. But the changing times, trends and fondness for the taste of alcohol altered the reasons. The taste of liquor, be it any, became an essential factor in selecting the drink. The high content of alcohol in drinks, technically known as ABV (Alcohol By Volume), has been an attractive feature for strong alcohol lovers. The more content, the more alluring it seems. But now the new course is set, and high ABV liquor is taking a back seat.

Trends coming from the international markets are making ‘low content alcohol’ drinks talk of the town! Also known as NOLO, no or low alcoholic content or ABV drinks are being welcomed and appreciated by the experts, bartenders and consumers, as well. India is also showing small but positive acceptance of the trend. After the pandemic struck, people have become vigilant about their health and have been making healthier choices. NOLO beverages are especially apt for such situations and are making their way to bar menus and consumers’ choices. IWSR Drinks Market Analysis, a research company based in London, conducted research named “No and Low Alcohol Strategic Study 2021”, according to which NOLO drinks, however, hold less than 1% share in the market. Still, they reflect a very positive and robust future and show the chance to grow up to 34% by 2024.

But what are Low Alcohol Content Drinks?

Yes, the name makes it very clear that these are alcoholic drinks with less alcohol content. One can cover some beers, wines, vermouth, cider, liqueur and some cocktails in the list of low alcohol content drinks. These or any other liquor with a range of alcohol content up to 7% may be considered a low alcohol drink.

Many strong cocktails like Dry Martini can be reformed into the low alcoholic option. The c in the recipe can be replaced by a similar tasting but with lesser ABV or a completely no-alcohol drink. Beefeater Botanics is a good classic example of low alcohol distillate that can smoothly replace heavy alcohol in a cocktail. The alcohol can also be reduced by adding a higher quantity of mixers, juices, syrups or infused liquor. The idea is to reduce the level of alcohol by volume; pick whichever way you want.

NOLO, no or low alcohol, is not just limited to low levels of alcohol. Why the celebrations and relaxations are just limited to drinking alcohol, that is why the hospitality industry is determined to serve non-alcoholic beverage drinkers. These consumers can be under-aged, youngsters, pregnant ladies, feeding mothers, old-aged, people with health issues, health enthusiasts, weight watchers and finally, the ‘by-choice’ non-alcoholic drinkers; the list is long enough to realise the importance of non-alcoholic beverages. The industry players are coming up with more and more options, and the market is flooded with competitive, unusual, vibrant and scrumptious drink options. The bars and clubs are in no way falling behind and are serving through a stout mocktail menu to tap the non-alcoholic drinkers and pave the way for a larger market for NOLO alcohol drinks.

Why the buzz? Why do low alcohol drinks have a strong future?

The classics are always appreciated when it comes to alcoholic drinks. But most alcohol lovers are open to new forms and new trends. Especially when the trend comes with benefits, it is sure to stay for long. The recent world health hazard has changed the way we have been living our life. Health has become a priority, and responsible drinking has become the latest thing. Less alcohol in the beverages is like drinking the same old drink with the same taste and flavour but with the added benefit of responsibility, health and safety.

As it is convenient and easy to start with less, more potent liquor, the trend is also kicking well with the new drinkers and starters. Brands in the industry promote low alcohol cocktails drinks in the bottle, which are convenient and easy to drink.

Clubs and bars are running ahead in the race by launching such drinks on the menu. It’s a win-win for the industry and the consumer because introducing low alcoholic beverages gives more chance to the consumers to appreciate the taste, engage and spend more time at the premises. It is easy to be more creative with low alcohol distillates because these are more versatile and uncomplicated to mix.

Low alcohol beverage option is apt for relaxing, de-stressing and chilling out without disturbing the social and health responsibility.

Since the start of the last decade, drink menus worldwide have been sharing equal space with alcoholic and NOLO beverages. This is setting as the main trend amongst younger as well as older generations. The inclination towards this course has a promising future for low or no alcohol drinks, the makers and the drinkers.

Share