Officers Choice Blue Whisky
Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue almost touched 8 million cases with a national market share of 13.4 in FY 2015-16. An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps. The equity of Officer’s Choice Blue is centered around the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’.
8th December 2016http://abdindia.com/officers-choice-blue/
More whiskies in the league
Officers Choice Whisky
Launched in 1988 and positioned in the regular whiskey segment, Officer’s Choice Whisky is one of the largest whisky brands in the world and also one of the largest exported spirits brand with a presence in over 18 countries.
Officers Choice Black Whisky
It is an authentic and exquisite blend of Scottish malts from three regions – Highland, Lowland and Speyside. A truly exquisite whisky, it derives the distinctive taste and character from the charred oak barrels it is matured in. The strong toasted touch of charred oak, combined with the deep notes of fruity and floral flavours create a complex harmony that makes it a rich and rare blend. OC Black consumer is a self-made man who believes that his life is full of opportunities and looks forward to fulfilling his dreams and aspirations. While success is the driving factor for the consumer, he also realises that success is not just about money but transforming the lives of others. This is beautifully captured in the baseline of ‘Be More than Big. Be Great.’
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