Officers Choice Blue Whisky
Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue almost touched 8 million cases with a national market share of 13.4 in FY 2015-16. An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps. The equity of Officer’s Choice Blue is centered around the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’.
8th December 2016http://abdindia.com/officers-choice-blue/
More whiskies in the league
Officers Choice Whisky
Launched in 1988 and positioned in the regular whiskey segment, Officer’s Choice Whisky is one of the largest whisky brands in the world and also one of the largest exported spirits brand with a presence in over 18 countries.
Officers Choice Black Whisky
It is an authentic and exquisite blend of Scottish malts from three regions – Highland, Lowland and Speyside. A truly exquisite whisky, it derives the distinctive taste and character from the charred oak barrels it is matured in. The strong toasted touch of charred oak, combined with the deep notes of fruity and floral flavours create a complex harmony that makes it a rich and rare blend. OC Black consumer is a self-made man who believes that his life is full of opportunities and looks forward to fulfilling his dreams and aspirations. While success is the driving factor for the consumer, he also realises that success is not just about money but transforming the lives of others. This is beautifully captured in the baseline of ‘Be More than Big. Be Great.’
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Grant’s Family Reserve Blended Scotch
Grant’s Family Reserve Scotch is a blended Scotch whisky from William Grant & Sons stable of scotch whiskies. The Family Reserve blend is the standard expression from the eponymous Grant’s line of blended whiskies. The Grant’s Family Reserve blend is the company’s flagship products, and is built around the grain whisky from Girvan, the second largest grain whisky producer in the world.
Jim Beam Honey Bourbon
The touch of honey in this infused bourbon is perfect – not too strong or too subtle – and its warming bourbon tones allow the honey sweetness to shine, making it great for sipping on its own straight from the fridge.
Hellyers Road Slightly Peated
The Hellyers Road distillery in Tasmania creates this expression by blending its Original (unpeated) single malt with a small portion of its Peated single malt - hence "Slightly Peated". As you would expect from that name, this whisky offers up a subtle suggestion of smoke, with plenty of barley-rich notes to keep the peat from getting out of hand.
Ballantine's Black Malt Scotch
Ballantine's Black Malt Scotch Whisky is a blended scotch whisky from Ballantines brand Lowland drink is very rare, but offers the highest quality and consistency. The plethora of flavors derived from oak, vanilla, ripe pear and peach, give make it tantalizing. Bottled at 40% ABV, the aromas of this whisky are in line with its flavors.
Jameson 18-Year-Old Limited Reserve
Jameson 18-Year-Old Limited Reserve is a blended Irish whiskey from the house of Jameson Whiskey, one of the oldest and the most widely sold Irish Whiskey around the world.
A flawless blend of rare Indian whisky from select Indian grain. Full-bodied with a distinctive flavour, it glides effortlessly on the palate, with a consistent taste and refreshing aroma.
Black & Gold Rare Premium Whisky
This rare premium whisky is the culmination of centuries of experience in the distilling of fine & smooth whisky. It is made from selected grain & malts. The whisky is then matured in oak wooden barrels. The result is a very fine blend with extremely mellow and smooth characteristics.
Sterling Reserve Premium Blended Whisky
Sterling Reserve Blend 10 is made of imported scotch malts and the finest Indian grain spirits. The scotch malts are from different barrel origin including bespoke bourbon oak casks. The blend is chill-filtered to perfect balance with smooth finish and ten unique tasting notes.