Officers Choice Blue Whisky
Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue almost touched 8 million cases with a national market share of 13.4 in FY 2015-16. An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps. The equity of Officer’s Choice Blue is centered around the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’.
8th December 2016http://abdindia.com/officers-choice-blue/
More whiskies in the league
Officers Choice Whisky
Launched in 1988 and positioned in the regular whiskey segment, Officer’s Choice Whisky is one of the largest whisky brands in the world and also one of the largest exported spirits brand with a presence in over 18 countries.
Officers Choice Black Whisky
It is an authentic and exquisite blend of Scottish malts from three regions – Highland, Lowland and Speyside. A truly exquisite whisky, it derives the distinctive taste and character from the charred oak barrels it is matured in. The strong toasted touch of charred oak, combined with the deep notes of fruity and floral flavours create a complex harmony that makes it a rich and rare blend. OC Black consumer is a self-made man who believes that his life is full of opportunities and looks forward to fulfilling his dreams and aspirations. While success is the driving factor for the consumer, he also realises that success is not just about money but transforming the lives of others. This is beautifully captured in the baseline of ‘Be More than Big. Be Great.’
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Monkey Shoulder Blended Malt Whisky
Monkey Shoulder is one of the few blended malt Scotch whisky brands that are still widely available in a number of countries globally. It carries no-age-statement, and is intended to be a casual-playful whisky from the makers, William Grant & Sons.
The Glenlivet Master Distiller's Reserve Malt
The Glenlivet legacy lives on in this incredibly sweet and smooth spirit, available exclusively in Travel Retail. The cornerstone of the range, the Master Distiller’s Reserve showcases the approach perfectly: the traditional oak casks represent the classic style of The Glenlivet (ripe pear, gentle summery notes), while first-fill American oak provides depth and creaminess (coconut, soft fudge). Finally, ex-sherry oak brings complexity and richness (dried fruit, spice). Maturation in three types of oak makes for three times the character. This bright and lively gold expression has pear and fudge on the nose and fruit and spice on the palate. To finish, it dazzles with hints of marzipan and hazelnut. Founded by George Smith, The Glenlivet has been crafted in the remote Livet Valley, at the heart of Scotland's Speyside region, since 1824. Initially, George Smith was a farmer who used to have illicit stills. In 1824, he founded the first legal distillery in the parish of Glenlivet, thus legalising the already famous illicit whisky from Scotland. He went on to establish the brand’s reputation as the best whisky on the market. In 1884, a court ruling officially gave George Smith's single malt the exclusive right to be called The Glenlivet. At the start of the 20th century, The Glenlivet became the favourite whisky for enthusiasts throughout the British Empire. Following the end of Prohibition in the United States, its reputation grew in America, with The Glenlivet quickly becoming the No.1 single malt in the USA – a position it continues to enjoy today. The Glenlivet owes its unique taste to a number of specific factors relating to its production and location. Indeed, the distillery is located in the Cairngorms National Park, at over 270 metres above sea level. According to weather records, it is considered to be the coldest place in Britain, characterised by strong winds and heavy snowfalls in winter. Water is drawn from Josie’s Well, a source of hard mineral water, which enables complex aromas to develop during the distillation process. Then, the lantern-shaped stills used for distilling give the spirit its outstanding balance and strong character. Lastly, a careful ageing process, particularly in American oak casks, gives The Glenlivet its full flavour.
A great value for money brand with a careful blend of extra neutral alcohol and flavorings to give a smooth finish and a taste to make a president proud. Know more about the various Whisky Brands in India.
Old Canada Whisky
McGuinness Old Canada Whisky is a straightforward Canadian style Rye Whisky, but it has been aged a bit longer than most. Old Canada is aged 8 years, and they re-use barrels again and again. Some of the casks are very old indeed, but all of them start as American white oak, ex-Bourbon casks. They then blend the Whiskies across their distilleries, barrels and batches
Clan Campbell 12-Year-Old
Clan Campbell is a brand of blended Scotch whisky deriving its name from a historic Scottish clan from the Northern regions of Scotland. The Clan Campbell 12-Year-Old is a blended Scotch whisky expression was first released in the 1980s.
Ten High Bourbon
Ten High is a brand of American whiskey first introduced in the 1930s by Hiram Walker & Sons, now produced by the Barton Brands division of the Sazerac Company. The name Ten High refers to a barrel storage location at least ten ricks high, as barrels in the upper part of the aging warehouse mature faster. Although the brand name evoked this storage method, the manufacturer did not actually promise that the brand was from barrels aged in such locations
Old Grand-Dad Bourbon
Old Grand-Dad was a distiller named Basil Hayden who made his name by distilling a bourbon whiskey made with a higher percentage of rye. Basil Hayden passed along the art of distilling to his son and then, in turn, to his grandson. It was the third generation distiller, Colonel R.B. Hayden, who honored his grandfather by naming his justly famed whiskey “Old Grand-Dad.”