Jack Daniel’s Old No. 7
One of the world’s most popular whiskey brands, and America’s highest selling whiskey brands, Jack Daniel’s Old No. 7 is a highly coveted drink that has captured the attention of many whiskey lovers all over the world.
Categorized as a Tennessee Whiskey instead of a Bourbon Whiskey owing to its unique, and patented Lincoln Country Process, the Jack Daniel’s Old No. 7 is the company’s standard and flagship expression, and serves as the base for many of their other expressions such as the double charcoal filtered Gentleman Jack, honey liqueur Jack Daniel’s Tennessee Honey, and Jack Daniel’s Tennessee Fire, a cinnamon liqueur.
The Jack Daniel’s Distillery was established in Lynchburg Country, Tennessee in 1875, where young Jack Daniel was assisted by his future Master Distiller, Nearest Green, in order to create the recipe for the Tennessee Whisky that would go on to become Jack Daniel’s Old No. 7.
Although it meets the criteria to be classified as a Bourbon Whiskey, the Lincoln Country Process is what qualifies Jack Daniel’s to be referred to as a Tennessee Whiskey. As per the law, a Tennessee Whiskey must be produced in the state of Tennessee, in addition to adhering to a number of production and quality criteria.
It has followed the same preparation process devised by Jack Daniel and Nearest Green during the early years of the brand, and survived Prohibition a number of times, both on the state-level and the national level. Interestingly, Moore Country, where Jack Daniel’s is distilled, is a dry-county, meaning it can only be distilled there but not sold or purchased.
Jack Daniel’s whiskey is prepared using a mash that contains 80% Corn, 12% Barley and 8% Rye, mixing the grains with water and adding yeast in order to begin the process of fermentation.
At the Jack Daniel’s Distillery, this mash is allowed to ferment for a period of six days before moving on to the next phase, Distillation. It occurs in custom made copper stills wherein the alcohol is distilled just once, whereupon the spirit is then ready for the next step in the process of producing Jack Daniel’s Old No. 7 Whiskey.
Stacks of Sugar Maple Wood are sprayed with raw, unaged whiskey from the distillery, setting it on fire before dousing the fire to obtain sugar maple charcoal pellets. These pellets are then stacked for filtration of the distilled spirit, lending the typical smoothness to Jack Daniel’s.
After the charcoal filtration, Jack Daniel’s mature their whisky in new, charred American White Oak barrels for a suitable period of time, until the qualified people deem it fit to be bottled. Unlike other whiskey and Scotch whisky brands, the makers of Jack Daniel’s do not stick to a specified maturation age for their whisky, and rely on taste rather than years of maturation to determine it fit for bottling.
Once a barrel is tasted and considered to be satisfactory, it can then move on to the next step; Bottling.
Until 1987, the Jack Daniel’s Old No. 7 used to be bottled at 90 US Proof (45% ABV), after which the alcohol levels were lowered to 86 US Proof, before being further reduced to the standard 80 US Proof (40% ABV) in 2002.
The company has won a number of awards over its 144-year history although no concrete information is provided by the brand on their official website. It has won a number of brand popularity contests too, such as the Brand of the Year Award in 2017 in Australia
Jack Daniel’s Old No. 7 Tasting Notes
A strong smoky nose, with hints of sweetness, and spice.
Medium, with a sweet aftertaste and oakiness.
Smooth, with loads of sweetness and traces of bananas, caramel and smoke.
More whiskies in the league
Jack Daniel's Old No.7
Jack Daniel's Tennessee Whiskey is known for its smooth, sweet and mild palate that opens with flavors of caramel, complemented by hints of spice, nuts and a touch of smoke. This distinctive flavor is owed to a charcoal mellowing process through ten feet of sugar maple charcoal. This whiskey has a quick, sweet finish with notes of oak, spice, caramel, walnuts and white pepper. Enjoy Jack Daniel’s on its own, on the rocks, or mixed with soda for a classic Jack and Cola.
Jack Daniel's Gentleman Jack
Inspired by the original gentleman distiller and our founder, Gentleman Jack undergoes a second charcoal mellowing to achieve exceptional smoothness. Its balanced flavor is perfect for celebrating life’s extraordinary occasions, plus all the moments along the way.
Jack Daniels Tennessee Honey
Jack Daniel’s Tennessee Honey is a whiskey liqueur, a mixture of the brand’s iconic Old No. 7 Tennessee Whiskey, and honey, producing a slightly sweet drink with undertones of spiciness. It is one of the two flavored liqueurs from the Jack Daniel’s inventory, the other being Tennessee Fire.
Gentleman Jack American Whisky
Gentleman Jack is an American Tennessee Whiskey from the house of Jack Daniel’s, one of the world’s biggest and bestselling American whiskey brands. Released in 1988, it has risen tremendously in terms of popularity in recent times. It is one of the few variety expressions offered by the Jack Daniel’s brand, and uses the Jack Daniel’s Old No. 7 as the fingerprint whiskey before undergoing a double charcoal mellowing process that offers it the distinct smoothness.
Jack Daniels Whiskey
Jack Daniel’s is the largest selling American whiskey brand in the world. Although it meets all the specified standards to be labelled a straight Bourbon whiskey, the company chooses to refer to their product as ‘Tennessee whiskey’. Jack Daniel’s whiskeys undergo a special filtration procedure called the Lincoln Country Process, which enables Jack Daniel’s to classify their product as ‘Tennessee whiskey’.
Jack Daniels Single Barrel
Jack Daniel’s Single Barrel is an American Tennessee Whiskey from the house of Jack Daniel’s, one of the world’s largest producers of American whiskey, and holders of the title of the world’s bestselling American whiskey. Introduced in 1997, the Single Barrel series of Tennessee Whiskeys from Jack Daniel’s also include Jack Daniel’s Single Barrel Rye, Single Barrel-Barrel Proof and Single Barrel 100 Proof.
Jack Daniels Tennessee Fire
Jack Daniel’s Tennessee Fire is a Tennessee whiskey cinnamon liqueur from the house of Jack Daniel’s, the world’s largest producers of American whiskey, and one of the world’s bestselling whiskey brands. The Tennessee Fire, along with the Tennessee Honey are two of the newest, and the most interesting introductions to the Jack Daniel’s range, and the brand’s first entry into the liqueur segment. Both flavors of the liqueur have been appreciated and well-received by whiskey lovers.
Jack Daniels Tennessee Rye American Whiskey
Jack Daniel’s Tennessee Rye is a straight Rye whiskey from Jack Daniel’s, makers of the world’s largest selling American whiskey brand. This is a no-age-statement release from Jack Daniel’s, with an exceptionally Rye-heavy mash bill. The Tennessee Rye expression was released recently in 2017, expanding the Jack Daniel’s range beyond the regular Old No. 7 and other iterations for the first time since Prohibition.
Jack Daniels 1907 Whiskey
Jack Daniel's 1907 Tennessee Whiskey is charcoal mellowed and matured in the cooler areas of the barrel warehouse and bottled at 37% alcohol. Because the whiskey does not work its way as deeply into the barrel wood it has a light, slightly sweet taste profile. Jack Daniel's entrusted his famous distillery to his nephew, Lem Motlow in 1907. Lem soon introduced a white-labelled, lighter version of Jack’s Whiskey. Jack Daniel's proudly continue this tradition with Jack Daniel's 1907.
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