A JOURNEY THROUGH THE WORLD OF WHISKIES,ONE INSIGHT AT A TIME
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Fireball is made with Canadian whisky and natural cinnamon flavours. It's certainly very cinnamony, and it's not too sweet, which is a plus. A very popular shot drink on the other side of the pond, Fireball was awarded 87 points from the Beverage Testing Institute, and a Silver Medal from the International Review of Spirits. A combination of Canadian whisky and natural cinnamon at 33% abv, it was originally launched as Dr McGillicuddy’s Fireball Whisky, being renamed Fireball Cinnamon Whisky in 2006 and it hasn’t looked back since. Little known outside Canada in its previous guise, it has become one of the US’s favourite shots, with Jägermeister its main competition. Bottle sales (by value) there rocketed from $1.9m in 2011 to an astonishing $129m last year, a rise of more than 6,500% – not bad for a drink with the slogan ‘tastes like heaven, burns like hell’.
The Ballantine’s 40 Year Old is an ultra-premium blended Scotch whisky released in limited editions annually. It is the oldest Ballantine’s expression ever created, and forms a part of the brand’s core range.
Bruichladdich The Classic Laddie is a single malt Scotch whisky from the Islay region of Scotland. It is a no-age-statement bottling, and unlike most Islay origin single malts, happens to be unpeated.
One of the world’s most popular whiskey brands, and America’s highest selling whiskey brands, Jack Daniel’s Old No. 7 is a highly coveted drink that has captured the attention of many whiskey lovers all over the world. Categorized as a Tennessee Whiskey instead of a Bourbon Whiskey owing to its unique, and patented Lincoln Country Process, the Jack Daniel’s Old No. 7 is the company’s standard and flagship expression, and serves as the base for many of their other expressions such as the double charcoal filtered Gentleman Jack, honey liqueur Jack Daniel’s Tennessee Honey, and Jack Daniel’s Tennessee Fire, a cinnamon liqueur.
Larceny Kentucky Straight Bourbon is a barrel-proof, small batch sipping wheat bourbon whiskey from the Heaven Hill family of spirits. This smooth tasting bourbon uses wheat as the secondary grain instead of the more commonly used rye. This bourbon is composed of around 100 barrels, aged between 6 and 10 years.
McDowell's No 1 Platinum, the premium grain based whisky from United Spirits, has sold over 30 million bottles in its maiden year. In the Indian alcobev industry or even globally - this is a record of sorts. Launched in March 2010, McDowell's No 1 Platinum is a runaway success with its 100% premium grain based blend developed by the Scottish master blender, Richard Paterson and global packaging innovation and first of its kind beveled mono carton. McDowell's No 1 Platinum's millionaire achievement takes the tally of millionaire brands in the United Spirits portfolio to 21.
"James King Scotch whisky offers an award winning range of premium Blended Scotch Whiskies which commemorates the life of the popular King James IV of Scotland. He reigned from 1488 to 1513 and was known to be fond of “Ardent Spirits”.
Glen Moray Classic is the distillery's entry-level single malt, aged for an average of seven years in ex-bourbon casks, of which a high percentage are first fill - easy drinking, honeyed and excellent value.
Lord Calvert® is a Canadian whisky through-and-through. Simple, crisp and surprisingly smooth. Feeling right at home wherever whisky can be enjoyed.
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