Directors Special Whisky
Director’s Special is a brand of blended Indian whisky that is widely available in India. It belongs to the economy whisky segment, and has been in the Indian market for many decades.
History of Director’s Special Whisky
Director’s Special was introduced first by Shaw Wallace, one of the first major alcoholic beverage producers in India alongside United Breweries Ltd.
Origins of the brand are unclear, although it has been in business for over 4 decades. Under the Director’s Special brand name, Shaw Wallace had also released the Director’s Special Black, a slightly more premium expression of Director’s Special whisky. The Director’s Special Black whisky expression was released in 1988.
Shaw Wallace continued to own the Director’s Special whisky brand until 2005, after which United Spirits Ltd, owned by parent company, Diageo LLC acquired Shaw Wallace. The brand has done sufficiently well when it comes to sales figures with a strong presence in the semi-urban and rural markets in India.
Making Process of Director’s Special Whisky
Director’s Special is a blended Indian whisky, and like most of the economical, reasonably priced brands, it is created by combining malt whisky and neutral, molasses based spirits.
Unlike other United Spirits Ltd. brands that are created similarly, the Director’s Special blend contains a relatively smaller amount of malt whisky, with molasses based spirit in higher proportions.
Alcohol Percentage of Director’s Special Whisky
Director’s Special whisky carries an alcohol strength of 42.8% ABV, the standard limit for blended Indian whiskies and other spirit based alcoholic beverages.
Director’s Special Whisky Price
Director’s Special whisky price in India can vary from state to state due to the difference in regional excise rules. However, the DSP whisky is considered a budget whisky brand often falling under the ₹500 to ₹750 mark. You can check the exact DSP whisky price online through the respective excise department websites of states and union territories where they release monthly liquor rate lists.
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Directors Special Whisky Tasting Notes
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Director's Special Black Whisky
Director’s Special Black has a rich and mature taste. This is the result of mixing hand picked barley and malt. The whisky has a smooth taste that is complimented by it’s rich aroma.
Director's Special Black Whisky
A blend this distinct is bottled in an equally distinct way. The unique design of the glass bottle with an engraved logo and the bold packaging has become synonymous to DSP Black in the minds of the consumers. Characterized by exceptional malt that has been blended to an exquisite smoothness, this fine whisky owns more than its fair share of awards owing to its blend par excellence. DSP Black, launched in 1988 by Shaw Wallace, is an extension of the Director's Special brand into the prestigious deluxe whisky segment of the Indian market. Launched in 1988, from the stables of Shaw Wallace and later taken into the USL fold, DSP Black has become the fastest growing whisky in the entire regular-prestige whisky spectrum. This superior extension from the DSP franchise has deservedly earned its standing of being the connoisseur's preferred choice. The distinct flavor leaves an indelible impression upon all those who happen to cross its path, with every sip being a veteran's delight. The captivating blend casts a spell of vivacious enthusiasm and transports one to a world of uninhibited fun and excitement. Know more about the various Whisky Brands in India.
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